Endemol Shine Group enters international branded content deal with Pantene


Endemol Shine Group enters international branded content deal with Pantene… Worldwide substance maker, maker and merchant Endemol Shine Group has declared its first universal marked substance manage worldwide haircare brand Pantene for reality arrangement Cabelo Pantene, O Sonho.

Endemol Shine Group enters international branded content deal with Pantene

The multi-stage unscripted TV drama has the mission of discovering Pantene’s new image represetative. It highlights individuals from varying backgrounds, who live in a similar house undertaking errands which test the maximum capacity of their hair. Its points is that it engages and challenges members to express their pith and character through their hair. Competitors share their accounts and gain from the most regarded specialists, to exploit the wellbeing and decent variety of their hair.

Endemol Shine Brazil has publicized two exceptionally effective arrangement in organization with Gray Brazil and supported by Pantene Brazil. The season kept running as four scenes, alongside elite computerized content which empowered Pantene to achieve the most elevated pinnacle of Google looks in five years and topped the hair care class on YouTube in Brazil. The principal period of the show increased more than 40,000 endorsers from everywhere throughout the nation, more than 2 billion effect, and aggregated in excess of 62 million perspectives.

Endemol Portugal will deliver a neighborhood form of the program for TVI in organization with the Procter and Gamble worldwide haircare brand. The challenge will be disclosed on TVI for 4 scenes and will be stretched out with a solid multi-media crusade, with a variety of various and select substance on the web, on Pantene’s site and crosswise over YouTube. Television have Leonor Poeiras and design display Luís Borges will be the essences of the show, which will see competitors live respectively for about a month and seek the title of Pantene Hair Ambassador just as a €10,000 prize.

“Cabelo Pantene, O Sonho is a fabulous multi-stage arrangement that truly incorporates Pantene’s image esteems with the show while staying engaging and important to the gathering of people,” said Lisa Perrin, CEO of innovative systems at Endemol Shine Group. “We trust this arrangement could exhibit additionally marked substance openings and that the organization’s 360° methodology is critical to drawing in with the more youthful group of onlookers. This show has been a demonstrated achievement in Brazil and with a reality rivalry at its heart we see incredible potential universally, beginning with Portugal.”


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