After boldly announcing itself on the nascent virtual MVPD scene at CES 2016, then wandering into the startup wilderness, Vidgo is finally conducting a soft launch.
Now under different ownership and management, the Atlanta-based start-up this week made two skinny tiers of Spanish-language, soccer-rich channels available under pre-paid conditions to users of iOS and Android devices. (The company said apps for Roku, Fire TV, Chromecast, and Apple TV will debut in the coming weeks.)
Pre-paid live television streaming service Vidgo has launched a Latino package with 30+ popular Spanish language channels from the United States, Mexico, Central and South America and Spain.
The channels including beIN Sports en Español, TV Azteca, TYC Sports, Antenna 3, Canal Sur, Hola TV, Estudio 5, Canal 52 MX and Wapa America.
“The way people watch TV has completely changed in the past few years thanks to the Netflix effect”, said Shane Cannon, CEO of Vidgo. “In this new environment, consumers expect to watch their favourite content across a multi-screen platform at home or on the go. The Vidgo app provides us with the ability to serve all platforms and deliver the best live streaming experience to customers anywhere in the United States.”
For its initial launch, Vidgo Latino packages will be available to stream on Android and Apple phones and on Windows. Compatility for Roku, Amazon FireTV and AppleTV will arrive in the near future.
The $19.99-a-month “Latino” base tier will feature 25 live-streamed channels, including beIN Sports, Canal Sur, Galavision, TV Azteca, TYC Sports, Univision and Univision Deportes. And the $29.99-a-month “Latino Mas” bundle will add Bandamax, De Pelicula, De Pelicula Clasico, Ecuavisa, Foro TV, Ritmoson, Telehit and TI Novelas.
The pre-paid service requires no credit card or credit checks and is targeted to a first-generation immigrant population acclimated to a cash economy—an audience of millions of consumers, Video CEO Shane Cannon noted, that is underserved in the pay TV market, even by suppliers like Dish Network’s Sling TV, which is rich in international programming choices.